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Category Archives: Auction

Online Advertising, Data Sharing, and Consumer Control

06 Friday Aug 2021

Posted by tjungbau in Academic Research, Auction, Online Advertising

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Cross-Targeting, Data Sharing, Online Advertising Auctions

When advertisers share consumer-relevant data (e.g., that they have visited the advertiser’s website) with ad exchanges, the facilitators of targeting consumers across the web and online advertisement auctions, these ad exchanges do not offer to share this information with other rival advertisers in the same product category. This is even true if all parties in the market (ad exchanges, advertisers, consumers, publishers) were be better off in case more information was shared.

We identify the strong property rights of advertisers (website owners) as the culprit of this undersharing of information (ad exchanges cater to advertisers with restrictive data sharing policies), and show that small tweaks such as endowing consumers with easier ways not to be tracked can even worsen that situation. Instead what it takes is a system that weakens advertisers’ property rights over consumer-generated information. When consumers are for example allowed to directly share purchase intent in a product category with ad exchanges, advertisers in equilibrium share more information themselves enabling very efficient “cross-targeting” of consumers. We show that even highly criticized initiatives such as those by Google and Apple to abandon third-party cookies may improve consumer welfare by altering the current system.

The Strategic Decentralization of Recruiting

31 Sunday Jan 2021

Posted by tjungbau in Academic Research, Auction, Organization

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Decentralization, Recruiting, Strategic Delegation

Why do firms decentralize recruiting? Larger firms are impersonal, slow to act, and struggle to leverage expertise. Thus, we expect larger firms to decentralize hiring more often. This intuition, however, is flawed (thomas-jungbauer.com/research/).

A 2017 study by Mercer indicates that, for the large part, the opposite is true. In “The Strategic Decentralization of Recruiting,” co-authored with my colleague Yi Chen, we show how market power in professional labor markets may justify this behavior.

The bigger a firm, the larger its market power, i.e., its ability to dampen wages across the market. On the other hand, when a firm delegates hiring to divisions, it increases wages through competition among its divisions.

Outside competitors, however, foresee that this increased level of competition makes aggressive bidding less worthwhile, and reduce their own bids for workers. As a consequence, the delegating firm may hire more skilled workers without overly raising wages.

We describe this tradeoff between market and commitment power, and the resulting delegation patterns as a function of firm size and its productivity. We find that both highly productive as well as non-productive firms never decentralize recruiting in a given labor market.

Efficiency vs. distribution in the the medical residents market

24 Thursday Sep 2015

Posted by tjungbau in Auction, National Resident Matching Program, Strategy

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Clinical Specialties, Matching, NRMP, Welfare

In my recent post about medical graduates applying for multiple specialties in the National Resident Matching Program (NRMP) I briefly mentioned sloppily “sub-algorithms” of the main resident match. To be more specific, whereas it is true that all residents are matched by means of a single algorithm, possible placement of students is fairly restricted by their choice of specialty. In fact, among all students who (also) applied for -to stress it once more- Neurology in 2013, the average number of specialties student applied to fell short of two. As discussed, there is contradictory advice to students about the optimal strategy in terms of multiplicity of specialties.

On a slightly different note, there might be some evidence for a trade-off between distributional goals and market efficiency related to the strategic problem of students. Consider the following situation: A neurology and a neurosurgery department each have an open position. They compete for two students, each of which has a certain value as a neurologist and as a neurosurgeon. Assume both students chose a single field according to their comparative advantage, i.e. the field in which they are relatively better than the other student. If the abilities of students in their respective fields do not exorbitantly differ firms will be absolutely pleased with this situation since they should be able to hire their only candidate by offering slightly more than an outside option and reap the majority of the output. Society should also be happy since the allocation would be perfectly efficient. Unhappy campers would only be found among the residents who would start their career on moderate wages. In this particular situation both would be better off to register for both specialties to induce firm bidding which leads to increased wages but decreases market efficiency due to uncertain outcomes. The interesting question is: Does this logic generalize?

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Recent Posts

  • George Santos and the ambiguous effects of resume padding: the costs and benefits of lying and misrepresentation in the job market
  • South-Korea’s new regulation on in-app purchases
  • Online Advertising, Data Sharing, and Consumer Control
  • The Strategic Decentralization of Recruiting
  • Branding Vertical Product Line Extensions

Recent Comments

tjungbau on The Trump effect and European…
napagi on Democracy or not?
John on The Trump effect and European…
Efficiency vs. distr… on Applying to multiple specialti…

Archives

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Categories

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