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Companies in today’s economy compete not only via prices, quantities, marketing or product characteristics but also on a very different level, showings of corporate social responsibility. While it is impossible to disentangle the motivations behind these actions—may it be to achieve a competitive advantage or due to true societal concern— UBER’s strategy is certain to set new standards.

A French businessman once had the brilliant idea to log in to his wife’s UBER app with his credentials to order a ride for the both of them. While he insists to have logged out after doing so, due to an alleged software glitch, the UBER app continued to send reports of all his rides thereafter to his wife’s cell phone. Comparing a real-time record of her husband’s whereabouts with his accounts led her to realize that he was having an affair and ultimately to divorce from the adulterer.

Now, apparently, the left alone Frenchman sued UBER for €45m in damages. It is to be expected that the trial outcome will decisively influence UBER’s future CSR efforts to protect the family as an institution.

Read here about the hilarious events in The Guardian.

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